The Superbowl is coming, which means that it's time for companies to start blitzing the airwaves with promotions that promise a free trip to the Superbowl for a few lucky customers. We saw a couple of these commercials on TV last night, one sponsored by Sprint and the other by Burger King. It seemed like business as usual, until Michelle pointed out that neither ad mentioned where the Superbowl is being held this year (Detroit). I'm not positive, but it seems like in the past, these promotions included the destination in the commercial, i.e. win a trip to Jacksonville to watch Superbowl XXXIX. I checked out the online versions of these promotions today. Sprint doesn't mention the destination on their contest page, but Burger King does. I can understand how a free trip to Detroit in February (or any month of the year, for that matter) isn't as enticing as one to San Diego or Miami, but I would think the number of people who would be interested enough in a free trip to Superbowl to buy the sponsor's product would be roughly the same regardless of where the game was being played.
Tags: Superbowl Detroit
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3 comments:
The one advantage Detroit has is that no one expects it to be any good. If the weather is not too nasty and the city manages to pull the event off without any major glitches, some people will probably give Detroit some props for being a nicer place than they were lead to believe.
I noticed that too. I didn't see it chugging past the Pontiac Silverdome, however.
You're either for Detroit or you're against it, MDS.
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