Disposable A/V Club

Am I the last person on earth to learn about disposable video cameras? Apparently, they have been on the market for six months now, but I just learned about them today. I think it's a really interesting concept, though I don't see myself purchasing one anytime soon. I have two questions about these miracles of consumer technology. My first question is how much of the pricing model is based on re-packaging and reselling the cameras multiple times? On a related note, I wonder how hard it would be for an enterprising hacker to figure out how to turn one of these things into a video camera that you could use over and over?