Monday, November 21, 2005

Yeah Boyee

I'm going to have to disagree with AdFreak's evaluation of Miller Lite's latest commercial. If you watched at least five minutes of NFL football yesterday, you probably know what I'm talking about. The commercial takes place in a courtroom, where the never-ending debate over which beer tastes better (Bud Light or Miller Lite) is being settled at trial. The expert witness on the stand is none other than Flavor Flav. As soon as I spotted Flav on the stand, I started trying to figure out how they were going to work his trademark catchphrase "yeah boyee" into the commercial. Spoiler Alert: They manage to squeeze in the requisite "yeah boyee" at the very end, when Flav and the attorney representing Miller Lite exclaim it in unison over the judge striking down an objection from Bud Light's legal defense team. The commercial wasn't funny and it was painfully obvious that the ad writers came up with the idea of getting Flavor Flav to say "yeah boyee" in a commercial first, then built the rest of the script around that. That being said, I still think Miller Lite tastes better than Bud Light.


MDS said...

I watch football nonstop every Sunday, and although I've heard a few people talking about this commercial, I've yet to see it. The reason is that I know have the DirecTV SuperFan package, and my setup is simple: Two TVs, one on the Game Mix channel that shows eight games in tiny boxes on your screen, and one on whatever game is most interesting at the time. So the moment my main game is going to a commercial, I just look at Game Mix to see what game looks intriguing and flip over. That means I often sit there for six straight hours and never see a commercial. Good times.

MDS said...

Update: I saw the commercial yesterday at my in-laws' house. My brother-in-law called it "stupid" and I'd have to agree.

dhodge said...

The thing I can't figure out about this commercial (and the others in the series) is why the attorney who is cross-examining the witness on the stand is wearing jeans and a blazer but everyone else is wearing typical courtroom attire.