hoc-key?

On the topic of hockey, guess what the first Google search result for the term "hockey" is? Unlike the first results for "football", "baseball", and "basketball", it is not the official website of the North American professional sports league representing the sport, it's the Wikipedia page for ice hockey. The official NHL website is the 3rd result. For what it's worth, the NHL manages to come in first on Google.ca. This is either a case of the Google being the ultimate arbiter of the truth or the NHL focusing its search engine optimization efforts on the markets with the biggest bang for the buck.